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Design Deep Dive with Interior Designer's Widell+Boschetti

Meet Barette Widell and Christina Boschetti of the Philadelphia interior design duo Widell + Boschetti

Their work includes a harmonious blend of lush fabrics and dynamic textures reflecting the W+B trademark of juxtaposition in every interior.  The balancing of transitional and modern design through simple and streamlined furnishings -- without being trendy or cold --is their true north.  W+B are always on the search for "the most original" interior art whether it be paintings, light fixtures or custom furniture.  Customization is a serious part of their mix of styles and periods, pieced together in the most original and surprising ways.  

“We take to heart and genuinely listen to our clients’ needs. "

How many years have you been in the interior design business and how would you describe your design aesthetic?

WE HAVE BEEN IN BUSINESS FOR ALMOST 5 YEARS COMING IN JANUARY.  WE WOULD DESCRIBE OUR DESIGN AESTHETIC AS CONTEMPORARY WHICH IS CONSTANTLY EVOLVING.  WE LOVE TO PAIR PRETTY WITH CUTTING EDGE AND UNEXPECTED TOUCHES.    

Interior Designers Widell + Boschetti

Best advice you have received on running your interior design business? HIRE EMPLOYEES THAT CAN DO THINGS YOU CANNOT OR ARE NOT GOOD AT.  FOR US, THAT WOULD BE KEEPING TRACK OF MONEY AND TECHNICAL DRAWINGS!

OUR FIRST HIRE WAS AN OFFICE MANAGER WHO WAS IN CHARGE OF ALL INVOICING, PURCHASING and RECEIVING.  SOON AFTER, WE HIRED THE TECHNICAL ASPECT.  THIS ALLEVIATED A TON OF STRESS AND ELMINATED NEEDLESS MISTAKES.  

Hardest lesson you have learned in design?     NOT HEEDING CLIENT RED FLAGS AND NOT KNOWING WHEN TO FIRE THE CLIENT UNTIL IT WAS TOO LATE.  THIS GOES ALONG THE SAME LINES WITH TAKING ON THE WRONG CLIENT THAT IS NOT RIGHT FOR OUR FIRM. 

INterior Designers Widell + Boschetti

What is your biggest pet peeve in interior design?USING TOO MANY DESIGN TRENDS IN ONE SPACE. INTERIORS SHOULD BE PERSONAL, NOT WHATEVER YOUR FRIENDS OR EVERYONE ELSE IS DOING.   

Interior Design Widell + Boschetti Artful Installation

Favorite design trend going now?  BOUCLE, BOUCLE, BOUCLE!  AND ALL THE ROUNDED EDGES of YUMMINESS. THIS IS JUST A VERSATILE FABRIC WHICH ADDS A DRAMATIC TEXTURE AND TURNS A DRAB PIECE INTO SOMETHING A LITTLE MORE EXCITING -- AND ALWAYS MAINTING ITS COZY NATURE.